Leading Industry in Peptide Cosmeceuticals
The Challenge
The VDA brand came with a major challenge: translating complex product information into messaging and design that feels elevated and conversion-friendly. Skincare shoppers want results and credibility, but they also need simplicity and confidence. The brand needed ongoing creative that balanced education with aesthetic polish, especially across web and professional-facing marketing assets.
The Strategy
I approached this as “clarity-first” luxury design. I translated technical information into digestible systems: structured layouts, strong hierarchy, and visual consistency that supports trust. On web, I prioritized UX pathways that reduce friction — guiding users from curiosity to understanding to purchase without overwhelm. For marketing assets, I created repeatable design patterns that keep content cohesive while supporting launches, education, and product storytelling. The focus was always: elevate the brand while making the information easy to absorb and act on.
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