Houston's Modern Reformer & Mat Pilates Studio
The Challenge
Plank to Pike needed to show up like a premium, modern wellness brand while juggling a lot of moving parts. Wanting a color palette and design that ways "out of the norm" & we needed consistent class marketing, ongoing content, and in-studio touchpoints that all had to feel like the same brand. The biggest challenge was avoiding “random content mode” and building a system that could support frequent posting, multiple offerings, and day-to-day marketing without diluting the look and feel.
The Strategy
I treated the brand like a living system, building clear visual rules that could scale across social, campaigns, and printed collateral. I established repeatable content pillars and templates to keep output consistent without feeling copy/paste. I focused on creating a recognizable visual rhythm (type hierarchy, spacing, photo treatment, graphic motifs) so every detail felt cohesive, intentional, and on-brand. No matter if it was a class announcement, event push, or ongoing brand storytelling. The goal was a brand presence that stays polished even at high volume.
