An immersive coffee cart experience.
The Challenge
A mobile coffee concept has to win QUICK. Often in person, on signage, and in quick social moments. The challenge was creating a brand identity that felt distinctive and memorable without being overly complex, while also working across a wide range of touchpoints (cart signage, cups, menus, social, merch) and holding up in real-world environments.
The Strategy
I designed a flexible identity system with strong recognition built in. I wanted it to be simple enough to work small (stickers, cups) and bold enough to work large (cart signage). I focused on versatility: mark variations, typography choices with personality, and a visual toolkit that can expand over time. The result is a brand that’s instantly recognizable, easy to apply consistently, and designed to grow with the business as it expands beyond the cart.
