Austins best boutique medical spa and wellness practice
The Challenge
In a saturated aesthetics market, Fresh Aesthetics needed to feel immediately credible and elevated without slipping into the sterile, generic “med spa” look. The challenge was balancing two things at once: clinical trust + modern approachability. They needed a brand and web experience that looked premium, clarified services, and made booking feel easy and confident.
The Strategy
I built a refined identity system rooted in clean typography, confident spacing, and a calm visual tone, designed to signal professionalism without feeling cold and stiff. For the website, I structured the experience around clarity: service categorization, straightforward pathways, and a hierarchy that guides users to the next step (inquiry/booking) without overwhelm. Every design choice supported trust-building: consistent visual cues, simple navigation, and an elevated editorial feel that positions the brand as both modern and legitimate.
